Do you know your brand? Often we get an idea and run with it before nailing down all the details. This leaves us with mismatching designs and no plan of action.
Learn to truly know your brand before you launch with these 5 simple steps.
Tip #1 Know Your Purpose
Purpose and passion go hand in hand. Before you do anything, decide why you are starting your business. What is it that you are passionate about that gives your business purpose?
For me, I have a few reasons for starting The Pearl Branding Collective.
1. I’ve always wanted to work on my own and eventually get out of my corporate lifestyle.
2. I’ve always known that I am here on this earth to make a difference in other people’s lives. I hope to use my work to help others succeed as well.
3. I know that as I begin to start a family (hopefully in the next couple of years), I want to be home with my children, without losing my passion for design and creativity.
Knowing your purpose/passion will create the drive you will need to make your business possible.
Tip #2 Know Your Product/Service
This one may seem a little obvious. You’re probably thinking....How can I start a business without knowing what I’m selling??
That’s not what I mean (assuming that you have some idea of what you’re wanting to do)...When you’re first starting out, you probably have endless great ideas, money maker lists or fun promotions you want to accomplish.
These are great, don’t get me wrong, but save those for a rainy day. If I can give you any advice, it is to “keep it simple, stupid”. Don’t offer so many services that you can’t keep up. Clients will have an easier time knowing what they want when they don’t have as many options.
For The Pearl, I’ve created a handful of Branding Packages for startups or 1 for a brand refresh. Customers always have the option of customizing if they desire.
Additionally, knowing exactly what you’re selling, can help you budget for surplus, or schedule your time accordingly.
Tip #3 Know Your Niche
I can NOT stress the importance of this question.
If you are an artist without a distinct style, you’re just another artist. It is not until you do something different or rare that you can stand out amongst the competition.
Do your research. See what’s out there. See what great ideas you can emulate, and how you can make them your own.
I’ve decided to make The Pearl Branding Collective different than a simple graphic design firm by focusing on branding for startup businesses. I also work one on one with my clients to determine the difficult questions (much like these tips).
I also work with clients budgets, with financing options. I understand that you are just starting an your income may not be coming in yet.
Tip #4 Know Your Audience
Your audience determines EVERYTHING!
Who needs your product?
Who is willing to pay for your product?
What do those people like?
What don’t they like?
Where are they likely to find your ads?
Where are they likely to find your storefront (if you have one)?
You get the idea! You probably don’t want to try and sell makeup products outside of a football game or tech equipment outside of a craft market. You also don’t want to place your facebook or instagram ads to an audience that isn’t your own. We often mistake a higher audience with the right audience.
The Pearl Branding Collective is reaching those who are interested in starting their own business and need designs to go with it. The Pearl is targeted to women, but will help anyone who needs it.
Tip #5 Know You Aesthetic
Now that we’ve answered all of the tough questions, it’s time for the fun one (at least in my opinion). This is where you decide how you are going to make your business look.
Answering all of the previous 4 questions will prepare you to make the decisions of aesthetic.
Aesthetic decisions include:
This is where I come in and help you make those decisions based on what you’ve answered so far. Your aesthetic should not only appeal to your audience, but also create a tone you want to invoke.
For example, our aesthetic includes shades of blue, teal and purple. The imagery and patterns are there to invoke serenity and peace, much like laying on the beach...my favorite activity.
Do you need help building your aesthetic? Send us a message to get started!